top of page

Brand Development
New & Existing Brand

    • Brand Purpose & Mission

    • Brand Positioning

    • Target Audience 

    • Brand Messaging

    • Brand Identity

    • Brand Equity Building

Spa Consultation 
New Location

    • Site analysis

    • Competitive Analysis

    • Pro Forma Analysis

    • Develop spa concept

    • Pre-opening budget

    • Critical path

    • Select

    • Adjust + customize

    • Spa allocation

    • Spa equipment & cost analysis

    • Room configuration for each department

    • Space functionality & operational practicality

    • Guidance for lighting schemes & electrical layouts

    • Create the journey of the guest throughout the space

    • Equipment cut sheets to assist design accomodation

    • Select product lines that best fit your brand and business concept

    • Select innovative technology for all treatments

    • Negotiate best terms with vendors

    • Operational supply list

    • Develop initial inventory plan

    • Develop inventory system

    • Develop unique treatment protocols for all departments

    • Develop the spa service menu and treatment prices

    • Create service COGs system

    ​

    • Brand + product assortment

    • Assist with retail area layout and design

    • Visual displays + product merchandising

    • Create retail commission programs

    • Create product recommendation form

    • Develop & negotiate yearly calendar contest with each vendor

    • Retail education - Cornelia's signature class "People Buy You"

    • Vendor negotiations

    • Recruiting spa manager

    • Organization staff structure

    • Provide job descriptions

    • Create interview template

    • Create trade test templates

    • Create recruiting program

    • Assist in recruitment, interviews & staff selection

    • Advise on staff and salary structure

    • Develop monthly evaluation forms for each department

    • Create education programs

    • Create education book for each department

    • Develop train the trainer program

    • Develop an education budget

    • Create education calendar

    • Training for each department

    • Friends & family

    • Analyze performance

    • Adjust operations accordingly

Spa Consultation
Existing Location

    • Analyze existing HR system, documents and culture

    • Analyze turnover

    • Survey the entire team

    • One-on-one meeting with each management team member

    • Develop interview material and provide guidance

    • Update job descriptions

    • Create a success based salary structure

    • Analyze benefits package

    • Develop employee growth program

    • Develop evaluation system

    • Develop metrics of success

    • Train management team on executing the entire plan

    • Assist in building company culture

    • Analyze their existing level of knowledge

    • Analyze existing education material per department

    • Analyze the current education program and budget

    • Create education program per department

    • Develop the education material

    • Build education leaders per department "Train The Trainer Program"

    • Train the entire team

    • Create metrics of success

    • Secret shopper program

    • Create or update SOP manual

    • Develop crisis management system

    • Enhance guest experience

    • Implement accountability system for each department

    • Train the team on how to build the business within the business

    • Develop and implement cross promotional programs

    • Bring new innovation (services, products and technology)

    • Create incentives program

    • Adjust schedule according to business needs

    • Analyze existing treatment prices and performance

    • Develop an upgrade service menu

    • Turn core guests into brand ambassadors

    • Reduce costs per service

    • Analyze and renegotiate vendor contracts

    • Increase foot traffice

    • Analyze existing inventory

    • Analyze service COGs

    • Analyze product assortment and performance per sku

    • Analyze existing inventory system and replace with a more efficient system

    • Develop a program to reduce excess inventory

    • Redesign protocols to maintain COGs at the most effective level

    • Analyze product assortment, vendor contracts, display, sales history, costs, sales journey and commission structure

    • Train the entire staff with Cornelia's proprietary recommendation technique "People Buy You"

    • Eliminate low performance products

    • Update retail assortment

    • Design better displays

    • Renegotiate contracts with vendors

    • Develop retail sales flow between treatment room and retail space

    • Create yearly retail contest program for each department

    • Create yearly promotions calendar

    • Create product recommendation for for each department

    • Analyze existing products, services and technology

    • Introduce new innovative products, services and technology

    • Negotiate innovation costs to maximize ROI

    • Training on new innovation

    • Work with marketing department to promote the new innovation

    • Create innovation system (innovation board, testing process, presentation templates for proposed innovation, coordination of all departments involved in new innovation launch and timing)

Coworkers

Where bold ideas intersect with fine details

E-Commerce
Existing + Integration

84%

Average Year Over Year Profit Growth

38%

Average Conversion Rate Increase

105%

Paid Advertising Profitability Increase

98%

Client Retention Rate

    • Review & rating management

    • Manage Amazon Vine 

    • Proprietary review booster application

    • Respond to customer inquiries and feedback

    • Listing audit & analysis

    • Product title optimization

    • Bullet point optimization

    • Product description enhancement

    ​

    • Assist with Amazon Brand Registry enrollment

    • Intellectual property protection

    • Monitor and remove counterfeit or unauthorized sellers

    • Reporting and resolving policy violations

    • Work with photographers & videographers to create content

    • Profit and Loss

    • Product performance

    • Inventory performance

    • Customer satisfaction

    • Fulfillment statistics

    • Advertising performance

    • Restocking data

    • Projections

    • Assist with reimbursement claims to recover lost revenue

    • Analyze and manage aging inventory

    • Plan and manage restocking

    • Profit and loss​

    • Inventory management 

    • Restock projections

    • Review Booster

    • Competitor analysis

Product Development
Private Label & Proprietary 

    • Spa allocation

    • Spa equipment & cost analysis

    • Room configuration for each department

    • Space functionality & operational practicality

    • Guidance for lighting schemes & electrical layouts

    • Create the journey of the guest throughout the space

    • Equipment cut sheets to assist design accomodation

    • Brand + product assortment

    • Assist with retail area layout and design

    • Visual displays + product merchandising

    • Create retail commission programs

    • Create product recommendation form

    • Develop & negotiate yearly calendar contest with each vendor

    • Retail education - Cornelia's signature class "People Buy You"

    • Vendor negotiations

Distribution
Domestic + Global

Empire Emporium

    • Retailers

    • Spas

    • Hotels

    • E-commerce retailers

    • Amazon

    • Walmart

    • Storage 

    • Inventory Management

    • Order fulfillment

    • Warehouse management systems

    • Integration with e-commerce platforms

bottom of page